Use case

Corporate Weapon

Witness a masterful display of podcasts as a corporate weapon AKA a strategic communications tool.

When activist investors, Elliott, focused on Southwest Airlines, the produced a series of podcasts to clarify their vision and introduce their people. This was a masterclass in how long-form content can be more effective than mere 'sound bites'.

Listen to Prof Scott Galloway expand on this

Southwest Airlines were the target of activist investors